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Embracing Change: The Journey of Allison Media Co.

Updated: Jan 12

A Glimpse into the Past: The Birth of Continuum Media

In December 2019, my close friend Matt and I embarked on a venture to elevate our media production efforts. Seated in his dining room, armed with enthusiasm and an online name generator, "Continuum Media" was born. Fast forward to February 2023, and I assumed sole ownership of the business. Reflecting on our journey, I couldn't be prouder of the strides we've made and the partnerships we've cultivated.

The Catalyst for Change: Aligning Vision and Identity

As we charted our course into the future, I meticulously assessed our alignment with the name "Continuum Media." It became clear that a fresh vision deserved a new identity. Thus, the wheels were set in motion for a comprehensive rebranding initiative. And voila, Allison Media Co. emerged as the beacon of our future endeavors.

Excitement and Anticipation for the Future

I am genuinely thrilled about the upcoming changes and the fresh perspective that Allison Media Co. brings to our business. The new brand embodies our commitment to the continued success of our clients and paves the way for exciting new partnerships.

FAQ: Navigating the Transition

In response to the many questions that naturally arise during a rebrand, I wanted to address some of the key points:

  • Communication Channels: While our emails have changed, our commitment to seamless communication remains. Whether you use the email or, rest assured, your messages will reach us. However, I encourage everyone to use the new email going forward.

  • Financial Transactions: Cheques are still payable to Continuum Media during this transition period, but bear in mind that on March 1, 2024, we will exclusively operate under Allison Media Co. For those using direct deposit/bank transfer, no changes are necessary.

  • Website and Social Media: Our new online home is, and all our social media platforms are now under the moniker Allison Media Co. It's the same familiar faces, just a different name!

The Overwhelmingly Positive Reception

I am humbled and grateful for the heartwarming reception our rebrand has received. The overwhelming support on social media, making it our most liked post, and the multitude of shares speak volumes. Your enthusiasm fuels our dedication to delivering excellence.

The Heart Behind the Rebrand: A Labor of Love

Undertaking a rebrand is no small feat. It required meticulous planning, creative energy, and a dedicated team effort. Behind every logo change and email update was a collective commitment to delivering a brand that resonates with our vision and values.

Closing Thoughts: Gratitude and Looking Forward

As I write this, I am filled with gratitude for the journey so far and excitement for what lies ahead. Thank you for being an integral part of our story. Your support is the driving force behind Allison Media Co., and we can't wait to continue creating, innovating, and thriving together.

If you have any questions, thoughts, or reflections on our rebrand, I invite you to connect with me at or give me a call at 905-414-8243.

Here's to embracing change and crafting a future brimming with success!

Warm regards,

Elijah Allison

Owner, Allison Media Co.

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